Heritage — legacy and continuity

Heritage

A Name and a Responsibility

"This is no longer about oil. It is about responsibility."

— Her father, Los Angeles

01

A Private Life

My father belongs to the third generation of the Getty family, and I grew up as part of the fourth generation.

He deliberately chose a private life. He understood that the Getty name could carry opportunity, but also scrutiny, expectations, comparisons, and assumptions. At home, family history was rarely presented as something to display.

Instead, I was taught that inheritance without independence could become a burden.

02

The Beginning

The modern Getty story begins with J. Paul Getty and the extraordinary industrial enterprise he built around oil. The generations that followed inherited more than financial assets. They inherited the question of what should come after them.

Over time, different branches of the family pursued very different answers.

03

Different Paths

Mark Getty helped co-found Getty Images, creating an influential business at the intersection of photography, culture, media, and technology.

Gordon Getty pursued music and philanthropy.

The world that shaped me increasingly revolved around finance, education, cultural preservation, and philanthropy.

04

The Lesson

One childhood memory has remained particularly important to me. I was sitting in the corner of a meeting room in Los Angeles while adults discussed numbers I couldn't understand.

Afterward, my father bent down and told me: "This is no longer about oil. It is about responsibility."

I was too young to understand him completely. Today I do. Capital has value because of what it enables people to build, preserve, protect, and pass forward.

Four Generations
Founder, Getty Oil

J. Paul Getty

Built one of the great industrial fortunes of the twentieth century.

Transition

Second Generation

The family inherited the question of what should come after the oil era.

Co-founder, Getty Images

Mark Getty

Moved the legacy from oil into culture, photography, and media.

Composer & Philanthropist

Gordon Getty

Directed his legacy toward music and the arts.

Fourth Generation

Ivana Getty

Finance, education, cultural preservation, and philanthropy.

IVANA GETTY

Collector · Philanthropist · Traveller

[email protected]

© 2024 Ivana Getty. All rights reserved.